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MailerLite Pricing Plan & Cost Guide
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Advanced
$18.00 / month $216.00 billed yearly for up to500subscribers
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Growing Business
$9.00 / month $108.00 billed yearly for up to500subscribers
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MailerLite Overview
| Comany Name |
MailerLite |
| Company Website | https://www.mailerlite.com/ |
| Year Founded | 2005 |
| LinkedIn® Page | https://www.linkedin.com/products/mailerlite-international-mailerlite/ |
| CEO | Ignas Rubežius |
| Contact Details | https://www.mailerlite.com/contact-us |
MailerLite FAQ's
- What is MailerLite? MailerLite is an email marketing software designed to help businesses create, send, and track email campaigns. It offers a user-friendly interface, automation features, and customizable templates.
- How does MailerLite pricing work? MailerLite offers a free plan for up to 1,000 subscribers with limited features. Paid plans are based on the number of subscribers, starting at affordable rates. The pricing scales as your subscriber list grows.
- Can I import my existing subscriber list into MailerLite? Yes, MailerLite allows you to import your existing subscriber list from other email marketing platforms or CSV files. However, make sure you have permission to email these contacts to comply with anti-spam laws.
- Does MailerLite offer automation features? Yes, MailerLite provides automation features such as autoresponders, workflows, and trigger-based emails. These features help streamline your email marketing efforts and deliver targeted messages to your subscribers.
- Is MailerLite GDPR compliant? Yes, MailerLite takes data protection seriously and is GDPR compliant. They provide tools to help you obtain consent from subscribers, manage their data, and ensure compliance with privacy regulations.
- Can I create custom email templates with MailerLite? Yes, MailerLite offers a drag-and-drop editor that allows you to create custom email templates without any coding skills. You can also choose from a library of pre-designed templates and customize them to fit your brand.
- Does MailerLite provide analytics for email campaigns? Yes, MailerLite provides detailed analytics for email campaigns, including open rates, click-through rates, subscriber growth, and more. These insights help you measure the effectiveness of your campaigns and make data-driven decisions.
- Is customer support available with MailerLite? Yes, MailerLite offers customer support via email and live chat. Their support team is responsive and knowledgeable, ready to assist you with any questions or issues you may encounter.
- Can I integrate MailerLite with other tools and platforms? Yes, MailerLite integrates with a variety of third-party tools and platforms, including e-commerce platforms, CRMs, and lead generation tools. Popular integrations include Shopify, WooCommerce, and Zapier.
- Is there a limit to the number of emails I can send with MailerLite? MailerLite's pricing plans are based on the number of subscribers rather than the number of emails sent. This means you can send unlimited emails to your subscribers without worrying about additional charges.
MailerLite Pros & Cons
Pros:
- Ease of Use: MailerLite offers a simple and intuitive interface, making it easy for beginners to create and manage email campaigns without extensive technical knowledge.
- Affordability: Compared to many other email marketing platforms, MailerLite is quite affordable, especially for small businesses and startups. They offer a free plan for up to 1,000 subscribers, with reasonably priced paid plans as your subscriber list grows.
- Responsive Templates: MailerLite provides a variety of responsive email templates that look good on both desktop and mobile devices. This can help improve engagement and conversions from your email campaigns.
- Automation: It offers automation features that allow you to set up email sequences based on subscriber actions or time triggers. This can save time and help nurture leads effectively.
- Segmentation: You can segment your email list based on various criteria such as location, behavior, or interests, allowing you to send targeted and relevant content to different groups of subscribers.
- Analytics: MailerLite provides detailed analytics and reporting tools, allowing you to track the performance of your email campaigns, including open rates, click-through rates, and more.
Cons:
- Limited Features: While MailerLite is sufficient for basic email marketing needs, it may lack some advanced features compared to other platforms, such as advanced automation capabilities or CRM integration.
- Deliverability: Some users have reported issues with email deliverability, particularly with emails ending up in spam folders. However, this can often be mitigated by following best practices for email marketing and maintaining a clean subscriber list.
- Customer Support: While MailerLite offers customer support via email and live chat, some users have reported slow response times or difficulty getting issues resolved in a timely manner.
- Template Customization: While MailerLite offers a good selection of email templates, customization options may be somewhat limited compared to other platforms, making it challenging to create highly unique designs.
- Learning Curve for Advanced Features: While the platform is user-friendly, mastering its more advanced features like automation sequences and advanced segmentation may require some learning and experimentation.
Overall, MailerLite is a solid choice for small to medium-sized businesses looking for an affordable and easy-to-use email marketing solution, but it may not be the best fit for every organization's needs, especially those requiring more advanced features or extensive customer support.
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